I can't remember exactly but I believe I was teaching him about targeting, split testing and pay per impression through facebook. Display ads, specifically.
Of which I downloaded a course on once, through krafty internet marketing forum,
it was adult related stuff on the net promotion thereof.
Advertising basically comes down to that, and eventually building up to getting the most out of the ads in terms of conversion rate. Click-through-rate and profit per ads spent.
If it lies. It lies.
That is it.
I am the origin of my life, my experiences.
And I was benevolent, generous.
And the fucker exploited the hand that fed it.