You can investigate and also reason for yourselves.

It's just commonground, obvious next thing I was thinking about as I am writing the presentation. Please see my internet marketing background and learning.

 

from optin, lead gen, CPA networks, sales funnel, ad writing, ad to sales conversion ratio, click-through rate,  ad methods, search engines, content is king, therefore user created content,  adwords, pay per impression ads and conversion rate increase by split testing content, online/offline marketing, niche research by keywords, longtail keyword marketing, increasing ranking through linking pages, elance/rentacoder (they are usually Indian people, why i suggested India), merchant accounts, etc. these are basics of internet marketing i am accustomed to. I was instructing him to create a financial projection. So it was more of a short course for him from just someone who lived in that area of study. And obviously thinking ahead the moment I came up with the idea on the presentation.